1995 Ford F150 Pickup Door Latch Driver Left Front 2592776 on 2040-parts.com

Rolls Royce sponsors Bloodhound 1000mph World Speed Record attempt

The last time we had news about a sponsor for the Bloodhound 1000mph World Record attempt aproject, it was all about a carbon off-set company sponsoring the project with off-set credits so the speed record project could claim to be carbon neutral. This time, it’s something of proper value to the project. Rolls Royce – the plane people, not the car people – are supplying their EJ200 jet engine from the Eurofighter Typhoon – and technical support – which will be bolted in Bloodhound to get it up to 350mph before a rocket engine takes over and thrusts it on past 1000mph.

Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.

Porsche names new motorsports chief for North America

Jens Walther has been named president and CEO of Porsche Motorsport North America, the automaker said Friday. Walther, 41, will take over for Paul Ritchie, who has retired. Walther managed Porsche’s One-Make Cup program before his appointment.