Techart at 2009 Frankfurt motor show

By Tom Sharpe First Official Pictures 18 September 2009 14:30 The aftermarket tuning community began its assault on the Porsche Panamera for the first time at the 2009 Frankfurt motor show, and leading the pack was Stuttgart-based outfit Techart. Using Porsche’s Panamera Turbo as its canvas, Techart used its stand to demonstrate how it’s gone all-out to make its mark on the luxury GT, introducing what it calls a 'discreet elegance' into the mix. Visually, there are few places where Techart hasn't had a go at making an impact of some kind.

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Sarah McLachlan teases upcoming Audi Super Bowl ad

For all the overt hyper-earnestness Sarah McLachlan ladled upon us during her 1990s heyday, we might not’ve noticed that the Canadian singer-songwriter has a sense of humor. A cameo a couple of years back in the excellent Aimee Mann-as-housekeeper episode of Portlandia suggested McLachlan’s lighter side and now this weirdly-captivating teaser for Audi's 2014 Super Bowl ad sees the Lilith Fair founder futzing around with her own image, imploring that the Doberhuahua is a misunderstood animal that deserves our attention. We assume that the morphologically-perverse Doberman/Chihuahua cross is supposed to suggest that the new A3 is both small and vicious.