1996-1999 Kawasaki 750 Xi Ss Pump Shoe Intake Guide 13070-3718 on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Rolls-Royce confirms new convertible - a Wraith cabrio

By Tim Pollard Motor Industry 05 August 2014 12:49 Rolls-Royce today confirmed a new, eighth model range - a convertible due to join the Phantom, Ghost and Wraith in mid-2016. Goodwood is being tight-lipped on the exact identity of the new Rolls, but CAR can confirm it is the Wraith convertible. Not that Rolls-Royce would do anything as vulgar as call it that; expect a new name.

Volvo Concept Universe: Volvo aims high

Volvo Concept Universe - complete with spangly nose We got the tease on the Volvo Concept Universe, which is what you would expect in this age of pre-launch torment from car makers. And now we get the reality. And we’re not too sure what to think.