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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Mercedes S600 Pullman – 6 versions planned?

New Mercedes S600 Pullman rendered The Mercedes S600 Pullman – arriving in 2013/14 to replace the unloved Maybach – will come in a range of six versions. The demise of Maybach has finally been confirmed, with Mercedes-Benz deciding to concentrate its Rolls and Bentley bashing plans on the S-Class, with plans to add a range-topping Pullman model to the new S-Class when it arrives in 2013. We had thought it likely that Mercedes would offer just a proper halo S Class Pullman in the shape of an S600 Pullman with a thumping great V12 nestling up front.

Stillen contest calls for production SEMA Scion FR-S bodykit designs

Tuning company Stillen has launched a competition to design a bodykit for the Scion FR-S to be put into production. As well as having their design made, the winner also win entry to the Specialty Equipment Marketing Association (SEMA) Show and be put up during the show for two days in Las Vegas, where the car will be displayed The contest calls for designers to submit renders of a lip/body kit consisting of a front lip spoiler, side rockers and rear valances by downloading the design templates from the contest website and submitting their own designs by email along with name and contact information. The Stillen design team will choose the top five designs three days after the submission deadline and upload them to its Facebook page, with the winner chosen by the public on Facebook after two weeks of voting.