1996 Mariner Magnum Efi 150 Hp Outboard Motor Engine Wiring Harness on 2040-parts.com

Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

Fisker expects to partner with automakers

Fisker Automotive's CEO, warning of the pitfalls facing independent small automakers, says the luxury plug-in hybrid manufacturer is poised to partner with other automakers next year. Tony Posawatz, Fisker's CEO and former chief engineer of the Chevrolet Volt, told Automotive News that Fisker is in talks for three potential deals in which executives at the "highest levels" of the companies involved are "talking specifics." "We are absolutely committed to making this company win longer term, and the history of smaller companies living on their own in the automotive business is not stellar," Posawatz said in an interview. "We are not going to go it alone." Posawatz said alliance deals could be completed within the next year.

Honda continues with winning formula for CR-V

Honda published the details of the 2013 CR-V small SUV on Friday. It was revamped last year so it basically carries on with minor changes. The CR-V is among the best-selling SUVs in America and will get more than 30 mpg on the highway from a 2.4-liter four-cylinder engine with 185 hp and 163 lb-ft of torque.