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Hyundai & Kia responsible for big positive impact on European economy

A report by economics consultants London Economics reveals the big positive impact Hyundai and Kia are having on the European economy. We already know that both Hyundai and Kia are looking at 2013 more as an exercise in building their ’Brand’, rather than simply selling more and more credible cars. ‘Brand’ is often as much about perceptions as anything else, so if you can address any possible negatives for your brand, as well as producing cracking products, you’re on to a winner.

Fiat 500C – Elle’s in love

Elle Macpherson loves the Fiat 500C Convertible - Don't we all?! And today’s news is just another bit of PR frippery, but it gives us another excuse to run a photo of Elle Macpherson so soon after the Elle Macpherson with the new Jaguar XJ from last week. So that’s it really.

IFR Aspid – simply astonishing

The IFR Aspid drew a lot of attention at this year's Salon Prive Not the best known name in the motoring world, IFR – and it’s main man, Ignacio Fernández – are never the less a force to be reckoned with, and we’re pretty sure we’ll be hearing a whole lot more from them before too long. So what’s the IFR Aspid, I hear you asking. Think something akin to a Caterham 7, but sporting technology from Buck Rogers and with none of your garden-shed makers bare-bones creature comforts.