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Simplification or complication? Mercedes shakes up its badging again

By Georg Kacher Motor Industry 29 August 2014 15:03 Mercedes is about to simplify - it hopes - its entire badging system. All four major model ranges will be affected by the revised nomenclature which is designed to make sense of the alphabet soup. The idea is to make sure each badge reflects the main range it’s attached to.

First Sight: Daimler-BYD electric car design renderings leak out

Computer renderings of an electric car, being jointly developed by BYD Co., a Chinese battery and car producer that began making cars only less than a decade ago, and Daimler AG with more than a century of experience - were leaked for the second time this year. The car marks a critical juncture for the young Chinese carmaker based in the south China industrial hub of Shenzhen, just a stone's throw away from Hong Kong. It is also a key initiative in China, now the world's biggest auto market, for Daimler.

Audi recruits German and Mexican students to design A0 monocycle

Audi has teamed up with German and Mexican engineering and design students for a project that has resulted in the A0 electric monocycle. Resembling a seated Segway with a hubless wheel, information about this project follows hot on the heels of the Urban Concept, and suggests Audi following the lead of BMW in seriously looking at new ways of improving mobility in cities. The project, conducted by the Technical University of Munich and National Autonomous University of Mexico, was sponsored by the Audi Design Research Center Munich, and conducted under the supervision of Klemens Rossnagel, Head of Audi Design Research Center.