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Phil McNamara's 2010 LA Auto Show report

Optimism. California was built on it, and the first press day of the Los Angeles auto show was mired in thick, gloopy, ‘we’re going to save/conquer the world’ with cars rhetoric. Mercedes saw no irony whatsoever in announcing 200 deliveries of the zero emission hydrogen fuel cell B-class, then without missing a beat unveiling the 550hp CLS63 AMG, with huge increases in power and torque.

Design Services: Majenta Academy

Established in May 2007, the Majenta Academy has continued its drive this year to provide design graduates with the hands-on 3D computer-aided design skills required to succeed in the commercial world. Majenta Solutions, one of Europe's leading IT infrastructure solutions providers, has training facilities in Barcelona, London and Gothenburg that are specifically created to help bridge the gap between university education and the wider industry. It also provides professional training in digital design to many of the major automotive and product design companies in Northern Europe, including Nokia, Hyundai/Kia, Bentley, Jaguar/Land Rover, McLaren, Nissan, Electrolux and Samsung.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.