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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Production 2014 Acura RLX to debut at LA Auto Show

It was springtime in New York and Acura was unveiling the “concept” version of their new RLX flagship (see photos above). Now, with spring behind us and summer celebrated, we head into the autumn show season with news that Honda's lux arm has confirmed that the production RLX is to debut at the L.A. auto show in late November.

Mazda MX-5 with 270hp launched by BBR

The MX-5 has always lacked one thing: power. But now, British tuner BBR is launching a turbocharged MX-5 that produces 270hp and is capable of reaching 60mph in less than 5 seconds. Based on a 2013 Mazda MX-5 2.0-litre Sport Tech Roadster Coupe, the BBR GT270 will reach 60mph in 4.9 seconds and hit an electronically limited top speed of 150mph.