Say Chevrolet--not Chevy--GM tells employees

From racetracks in the heartland to the iconic strains of “American Pie,” one word--Chevy--has transcended class and culture and helped raise the bow-tie brand to the lofty status as one of the most recognized in the world. But now, one of the most blue-collar and singularly American marques is going formal: General Motors has told its employees to use the world “Chevrolet” instead of the commonly used “Chevy” nickname. An internal memo distributed this week directs workers to use the official name in all communications, from official duties to simple conversations.

Chevy will use World Series to pitch Volt's debut

Chevrolet will use next month's World Series to launch ads for the debut of the Volt plug-in hybrid sedan, General Motors Co.'s marketing chief Joel Ewanick said. The ads will be part of a broad campaign that Chevrolet will initiate during Major League Baseball's fall classic and run throughout autumn, said Ewanick, who spoke on the sidelines of the Rainbow PUSH auto summit in Detroit. Ewanick declined to give details of the Volt commercials or the broader Chevrolet campaign.

Maserati Quattroporte

Maserati has revealed the first pictures and details of the 2013 Quattroporte ahead of its official debut at the Detroit auto show in January. The sixth-generation Quattroporte, a high-performance sports luxury saloon, will be the first of three new models that Maserati hopes will begin to increase its annual sales. The car retains some of the design cues from the outgoing model, namely the front grille, three side vents and the triangular C-pillar, while it also features a sharp beltline that rises towards the car's rear and runs through the side of the car.