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Alcraft Motor Company to ‘reinterpret’ British vehicles

Alcraft Motor Company, a new British bespoke design and engineering business, has launched its first design study in a line of concepts that will “reinterpret vehicles using British design values.” With the help of students from the Royal College of Art, Alcraft will initially focus on marques with British heritage, including Aston Martin, Jaguar and Land Rover. On Bing: see pictures of Range Rovers Find out how much a used Range Rover costs on Auto Trader It’s this last brand Alcraft is turning its attention to first, reimagining the 2013 model year Range Rover with even more of a British spin. Here’s how, according to Alcraft design consultant Matthew Humphries: “We’re extremely pleased with how the Range Rover study has turned out.

2014 Ford Fiesta gets three-cylinder EcoBoost power

Ford confirmed Monday its three-cylinder 1.0-liter EcoBoost engine will arrive next year in the 2014 Ford Fiesta. The unit is expected to achieve an output of about 123 hp and 148 lb-ft of torque. The Blue Oval says the engine has a higher specific output than any engine in its stable.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.