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BMW i8 production car revealed – costs £99,845: Frankfurt 2013
Tue, 10 Sep 2013The new BMW i8 Hybrid (pictured) will cost £100k in the UK The BMW i8 jas finally arrived in production guise at the Frankfurt Motor show, neatly creating the top end of BMW’s new i-brand range after the BMW i3 underlined the starting point. Looking really quite appealing, the i8 uses the same carbon fibre reinforced plastic bodyshell and aluminium chassis construction as the i3, but whereas the i3 is built to be a city car, the i8 is the closest we’re likely to get to a 21st century version of the BMW M1. Similar in size to the Audi R8, the BMW i8 is a 2+2 with a 3-cylinder 1.5 litre engine and generator sitting at the back and driving the rear wheels and an electric motor at the front driving the front wheels, with a petrol tank at the back and the batteries for the electric motor stored in the centre tunnel.
BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?
Go racing... on a Segway
Thu, 12 Dec 2013FORGET supercars burning rubber around a circuit – a track-day organiser is now offering off-road driving experiences on Segways. Volunteers can take to a specially-designed rally course on one of the self-balancing upright scooters, after being given some basic instruction in how not to fall off. Organisers TrackDays.co.uk said in a press release: “Driving the Segway is easier than it looks.