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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Aston Martin V12 Vantage S works out at Silverstone

We dove deep into the 2015 Aston Martin V12 Vantage S last Monday, finding the car to be explosive off the line, but also more comfortable thanks to its new electronically controlled adaptive suspension. On Friday, Aston uploaded almost seven minutes of footage of the new brawler at the Silverstone Circuit in England. If you'll remember, the new Vantage delivers 565 hp from its 6.0-liter V12, along with 457 lb-ft of torque at 5,750 rpm.

New Mercedes A Class: Production increased to meet demand

With over 70,000 orders already in the pipeline for the new Mercedes A Class, Mercedes are increasing production to meet demand. The increase in production at Mercedes plant in Rastatt, Germany, means adding a third shift to effectively increase production by almost 50 per cent and make a dent in the 70k plus orders Mercedes already has for the new A Class. That’s in stark contrast to the recent news that Mercedes is having to slash production of the S Class as sales falter, partly due to a new S Class in the pipeline for 2013 but also because buyers are falling in love with more compact offerings.