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Autodesk European Automotive Days 2008

The 2008 Autodesk European Automotive Days conference was held last week in Munich, bringing together 200 automotive design and visualization experts. Autodesk presented their strategy and vision for industrial design, with an emphasis on 'digital prototyping', where even at the concept stage the digital model is treated not just as a set of surfaces, but is integrated within the engineering process as as a functional digital prototype, with the aim to eventually replace physical models entirely. There was also a recognition that traditional techniques continue to have an important place alongside digital workflows, as the workflows and technologies continue to evolve.

One Lap of the Web: Wax that woody; Bentley gets high-tech

-- Bentley comes striding into the 21st century with a Mulsanne souped up with no fewer than two keyboard-equipped iPads in the backseat, hidden behind veneered wood inlays. In a short film titled "Intelligent Details" -- one must assume Bentley marketers had to resist the urge to call it "Intelligent Design" -- Luc Donckerwolke, director of design, and Sang Yup Lee, head of exterior design, go for a ride in black-and-white Manhattan. Naturally, they are not driving.

Maybach, or not Maybach? That is the question.

Maybach - off to Gaydon? Actually, whether to keep Maybach on the Daimler life support system is a question that has taxed the brains of many a Mercedes exec,  almost since the Maybach brand got its revival under Mercedes and turned in to a cross between a stretched old S-Class, a Playstation and a glitterball. Because despite the efforts of Mercedes to position the Maybach above the S-Class – and in to competition with Rolls Royce and Bentley – the Maybach has somehow conspired to be less desirable than the S-Class.