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Toyota Prius points the way to design future

For a glimpse of Toyota's future design trends, check out the Prius. The third generation, debuting Monday in Japan, stays true to the line's role as a vanguard of futuristic styling and sports many new elements that will be popping up soon in other models. Chief among these are the sharply creased corners, the forward placement of the Toyota badge, a lowered grille and styling that Toyota's global design chief Wahei Hirai calls "free-form geometrics." The goal was to create an avant-garde, high-tech look that also screams green.

Dodge Demon (2007): first official pictures

By Tim Pollard First Official Pictures 12 February 2007 09:59 Dodge Demon: the lowdown Dodge is a brand intent on filling every niche going, it seems. The American firm used to be known in Britain only for its V10-powered Viper supercar, but it's expanding like there's no tomorrow - and this MX-5-rivalling Demon roadster, unveiled today, could be next. It's a high-fun, low-price two-seater aimed squarely at the Mazda soft-top.

Gorden Wagener on how Mercedes is "moving from a traditional luxury brand to a modern luxury brand"

Mercedes' 'home' design studio in Sindelfingen, Germany is housed in an expansive 30,000-square meter building designed by Renzo Piano. The lobby is unassuming, but we're soon through into what Mercedes' grandly calls 'the Vision Room.' It's here that strategic meetings are held with the firm's board, and where we meet Gorden Wagener, Mercedes' head of design since 2008. It's in the Vision Room that Wagener convinced the Mercedes board of the merits of his overarching design philosophy: 'sensual purity'.