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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

BMW releases official X5 M video

BMW releases official X5 M video By Ben Pulman Motor Industry 23 December 2008 10:00 BMW clearly thinks the time is right to release an official video of the X5 M testing at the Nurburgring. It’s the car, along with the X6 M, that’s caused BMW to can the M3 CSL – and risk alienating a generation of M division fans. Afraid so.

Ford Kuga Coupe planned?

It looks as if Ford are planning a Ford Kuga Coupe for 2011 But Ford are obviously looking with interest at the ‘Style’ element of the market place. As people are downsizing in the current recession there are plenty looking for something that still says ‘Individual’ but without the price tag of the premium makers. And it appears as if Ford are seriously considering producing a ‘Style’ version of the Kuga – The Ford Kuga Coupe.