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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Toyota Yaris Hybrid-R for 2013 Frankfurt Motor Show

Toyota As we predicted last week, Toyota will unveil a 400hp Yaris Hybrid-R supermini concept at the 2013 Frankfurt Motor Show next month after dedicating its appearance at the German auto expo to "the presentation of hybrid technology". The Japanese firm has been at the forefront of hybrid technology in the modern era with its eco-focused Prius family hatchback, but has also brought petrol-electric propulsion systems to the fore in top line world motorsport with its TS030 Le Mans racer. On Bing: see pictures of the Toyota Yaris Hybrid-R Find out how much a used Toyota Yaris costs on Auto Trader Powered by Toyota’s 1.6-litre Global Racing Engine and supplemented by a pair of electric motors, the Yaris Hybrid-R actually uses similar technology to the firm’s hybrid Le Mans prototype, with kinetic energy recovered under breaking ‘stored’ in a super capacitor as electricity.

The Leko – a new car from IKEA? – Not a chance!

A new site claims IKEA is about to launch a car - on the 1st April! [ad#ad-1] The latest silly site to go (semi) viral online this week purports to be teasing a new car from IKEA, that hell of  a flat-pack, windowless, clockless shopping experience where the only instructions you get for assembling your insane purchase are a set of pictures on a big sheet of paper, that seemingly have no resemblance to the contents of the package you’ve been stupefied in to buying. Now on the face of it this is perhaps plausible.