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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Mazda Kazamai concept: first pictures

By Ben Pulman First Official Pictures 15 July 2008 10:42 Mazda will use the August 2008 Moscow motor show to unveil its new crossover concept, the Kazamai. Japanese for ‘swirling crosswinds’, the Kazamai is Mazda’s latest concept car to showcase the company’s Nagare design language. But alongside the wind-inspired looks, the four-wheel drive Kazamai is also said to showcase Mazda’s ‘sustainable zoom-zoom’ strategy, with the company’s latest-generation engine and transmission.

Honda SUVs recalled for fuel-tank fix

Honda Motor Co. is recalling about 8,700 copies of the 2012 Honda Pilot and Acura MDX SUVs to fix a problem in the fuel tank. The flaw is with the vent-shut-float valve case in the fuel-tank assembly.