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Luxury car buyers get kid-glove treatment from dealerships

Luxury vehicle buyers want service -- not just repairs done right, but the kind of pampering they get at high-end hotels, restaurants and boutiques. It's all about the extras. In response, luxury vehicle brands are stepping up their games, rolling out unprecedented customer service, training staff and reconfiguring showrooms to cater to these buyers.

USED CAR BUYER CONFIDENCE “UNLIKELY TO IMPROVE” IN 2011 SAYS RAC

USED CAR buyer confidence is unlikely to improve significantly in 2011, meaning that demand for safety net products such as extended warranties will remain strong, says RAC Warranty. The company points out that at the end of 2010, used car warranties are still being enhanced – by both length of time and depth of cover – at around the same rates as during the worst parts of the recession, indicating that the mood of consumers remains cautious. Ian Simpson, sales and marketing director, said: “Next year, the measures that the coalition Government has undertaken to reduce public spending will really start to bite and that will have a definite impact on general confidence.

Aston Martin relaunches Lagonda badge

By Tim Pollard Motor Industry 01 September 2008 11:42 Aston Martin will relaunch the Lagonda marque, chief exec Ulrich Bez announced today. The famous name plate will be used on a range of upmarket cars, the first of which we'll see as a concept in 2009 – Lagonda's centenary year. What sort of cars will wear the Lagonda badge?