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Peugeot 308 (2007): first official pictures

By Ben Whitworth First Official Pictures 02 July 2007 01:53 This can only be a Peugeot… You eagled eyed car spotter, you… Yes, it’s the new 308 that arrives here in October after first making its public debut at the Frankfurt motor show in September. Known internally at T7, it’s taken four years and 4000 people to develop, and in a bid to compact its reliability record, each car will undergo an 1800-point quality check on the production line. Not really.

Mercedes-Benz buys naming rights to the Louisiana Superdome

New Orleans' Louisiana Superdome, home at one time or another to Super Bowl champions and Hurricane Katrina refugees, is now home to a luxury-car brand. The arena was renamed the Mercedes-Benz Superdome this week after the carmaker acquired naming rights for 10 years. "The investment being made by a premier international brand who believes in 'the best or nothing,' is a tremendous compliment to all of those who worked so hard to make the stadium what it is today," said Tom Benson, owner of the NFL's New Orleans Saints.

Porsche uses phone-formatted bar codes to connect with customers

Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.