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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

Ferrari P540 Superfast Aperta

Ferrari has unveiled its latest one-off, the P540 Superfast Aperta. Designed by Pininfarina for an American client, the new car is based on the 599 GTB Fiorano. It is the second new car created by the Italian sports car maker's new 'Special Projects' program.

Alfa Romeo 4C concept

Following the limited production run of the 8C super car, Alfa Romeo unveiled its new sports car at the Geneva motor show – the 4C. The compact, lightweight and mid-engined sports car is a departure from anything Alfa Romeo is producing at the moment. Taking influence from the 8C's strongest attributes, it also mixes in a new design language for the Italian brand.