Akio Toyoda waves family flag, heir makes crisis personal challenge

The reclusive Akio Toyoda is taking the rare step of waving the family flag, as the scion to Toyota Motor Corp.’s founding dynasty tries to steer the world’s largest car company out of a spiraling safety crisis. In testimony prepared for the House Oversight and Government Reform Committee, President Toyoda pursues a rare personal tack on the emergency, saying “my name is on every car.” “As you well know, I am the grandson of the founder, and all the Toyota vehicles bear my name,” Toyoda says in prepared comments circulated ahead of Wednesday’s committee hearing in Washington. “For me, when the cars are damaged, it is as though I am as well.” The intimate reflection is a departure for Toyoda, who has spent most of his career sidestepping public discussion of his lineage.

Ford Mondeo Titanium ECOnetic launched

Ford has launched an ECOnetic version of the Mondeo in Titanium trim Ford has announced the launch of the Mondeo Titanium ECOnetic today. Which gives you all the extra toys the Titanium model offers but throws in the ECO bits that make the car cheaper to run. So you still get all the extra bits that make the Titanium more liveable with but you get the ECOnetic bits bolted on top.

Design Contest: AutoStyle 2011

The newly renovated Polirone Abbey in San Benedetto Po, Italy, will again play host to the Autostyle design competition on October 6th and 7th. Now in its eighth edition, the event is more than just a design contest; it is also a workshop on the state of the auto industry. Devised by Roberto Artioli, managing director of Berman SpA, an OEM parts and genuine accessories designer and supplier, and Fulvio Cinti, Director of Auto & Design magazine, the event will honor the winners of this year's competition and present a total of five awards to 12 finalists, which have been selected out of 80 applicants from different design schools.