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Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Mercedes-Benz OKs the CLS wagon

Mercedes-Benz will launch a wagon version of the second-generation CLS sedan as a rival to the recently introduced BMW 5-series GT and the upcoming Audi A7. The new four-door--presaged by the German carmaker's 2008 Concept Fascination two-door shooting brake revealed at that year's Paris motor show--is among a throng of niche-market models under consideration by Mercedes boss Dieter Zetsche. "We're seeking to improve our returns by better utilization of existing platforms," a high-ranking Mercedes source told AutoWeek.

Getting schooled at the Mitsubishi Lancer Evolution Experience

You don't need snow or ice to enjoy the thrills of sliding an all-wheel-drive car sideways, as evidenced by a day at the Mitsubishi Lancer Evolution Experience at Infineon Raceway. The class, operated by the instructors of the Jim Russell USA Racing Drivers School, involves time on coned-lined paddock courses and a large skid pad. But the real fun comes when you put what you've learned to good use on one of the country's most fun racetracks, the 2.52-mile 12-turn Infineon Raceway in Sonoma, Calif.