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Rolls Royce sponsors Bloodhound 1000mph World Speed Record attempt

The last time we had news about a sponsor for the Bloodhound 1000mph World Record attempt aproject, it was all about a carbon off-set company sponsoring the project with off-set credits so the speed record project could claim to be carbon neutral. This time, it’s something of proper value to the project. Rolls Royce – the plane people, not the car people – are supplying their EJ200 jet engine from the Eurofighter Typhoon – and technical support – which will be bolted in Bloodhound to get it up to 350mph before a rocket engine takes over and thrusts it on past 1000mph.

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.

Ferrari F70: First Photo

We have what appears to be the first photo of the Enzo replacement - the Ferrari F70 – taken at a private viewing for Ferrari clients in China. Despite expectations that the new Ferrari F70 would be revealed before the end of 2012 – which is what Ferrari boss Luca di Montezemolo told us – we still haven’t had the reveal of the F70 in any form, and certainly not at the Los Angeles Auto show, where we expected Ferrari to debut their new hypercar as it’s the last motor show of note for 2012. It now looks like – short of a non-motor show reveal – that the new F70 will bow in at Detroit in January, but ahead of that it seems Ferrari are already showing the F70 to select clients.