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Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

McLaren F1 designer signs on with Florida start-up

A small Florida company with hopes of making green performance cars has landed a big name. Rivian Automotive said this week that it has signed on Peter Stevens--the designer of the McLaren F1--as its director of design. It hopes to bring its first car to market in 2013 and launch more in 2014.

Jaguar Land Rover sales up 32% in January 2013

Jaguar Land Rover sales continue to power ahead, with sales up 32 per cent in January 2013 – 31 per cent up for Land Rover and 40 per cent for Jaguar. We’ve got used to ever increasing sales from both Jaguar and Land Rover in recent years, and 2013 has started for JLR in the same manner as 2012 – with sales up by 32 per cent. JLR are reporting sales up in every major market, with China topping the list with an increase of 74 per cent, but even the UK (up 33 per cent) and USA (up 24 per cent) performed well and, despite sales falling across Europe for most car makers, Jaguar Land Rover managed to increase their sale by 10 per cent on the Continent.