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VW launches 'Think Blue' campaign to pitch green initiatives
Mon, 23 May 2011Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.
Skoda Rapid SE Connect and Rapid Sport Limited Editions announced
Wed, 15 Jan 2014Skoda Rapid SE Connect and Rapid Sport Limited Editions announced January isn’t the hottest sales month for car makers, so a limited edition or two to get footfall in car showrooms is a good idea. So Skoda has revealed a pair of Rapid special editions for the UK in the Rapid SE Connect and Rapid Sport to put a bit of extra fizz in sales. The Skoda Rapid SE Connect starts life as a a Rapid SE with the 85bhp 1.2 litre petrol engine and comes in either Brilliant Silver or Denim Blue with 16″ alloys, parking sensors, SatNav and DAB.
Kia Motors appoints Peter Schreyer as President
Fri, 28 Dec 2012Kia Motors has appointed the man who changed their design – former VW man Perter Schreyer – as President. When Peter Schreyer left VW in 2006 after a sparkling career that saw him establish the Audi design philosophy – still a hallmark of Audi design – to head up design at stodgy Kia, many in the industry thought it an odd move. But Peter Schreyer seemed keen to prove his worth after VW had passed him over to head up their new design studio, and Kia offered the prospect of turning a budget brand in to a mainstream force with cutting edge designs and, it would seem, a pretty free hand to do what it would take.