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Optima Sports pushes two new tire innovations

WITH VIDEO -- If John Scott has his way, every car on the road will be shod with tires featuring built-in camber. Scott is the owner of Wisconsin-based Optima Sports, a small automotive-engineering firm, and inventor of Camber Tires--tires with a constantly decreasing diameter. According to Scott, his tires offer multiple benefits, including enhanced handling, increased stability, reduced tread noise, improved fuel economy and better safety by reducing rollovers.

Renault Zoe sets new electric car record for distance travelled

The Renault Zoe EV has set a new world record for distance travelled in an electric car in 24 hours – 1005 miles. It seems Renault are determined to prove that an electric car – in this case the Renault Zoe EV – can travel sensible distances in a sensible period of time. So they set out to run a pair of production spec Renault Zoes round the Aubevoye speed ring in Normandy for a full twenty four hours with the aim of breaking the record for distance travelled in an electric car in that time (yes, there’s a world record for everything these days).

Gorden Wagener on how Mercedes is "moving from a traditional luxury brand to a modern luxury brand"

Mercedes' 'home' design studio in Sindelfingen, Germany is housed in an expansive 30,000-square meter building designed by Renzo Piano. The lobby is unassuming, but we're soon through into what Mercedes' grandly calls 'the Vision Room.' It's here that strategic meetings are held with the firm's board, and where we meet Gorden Wagener, Mercedes' head of design since 2008. It's in the Vision Room that Wagener convinced the Mercedes board of the merits of his overarching design philosophy: 'sensual purity'.