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Behind The Scenes: Hot Wheels Design Studio [w/Video]
Fri, 11 Oct 2013Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for. He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get. The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry. We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.
Skoda Vision D (2011) at 2011 Geneva motor show
Tue, 01 Mar 2011Skoda hinted at a new model to fit between the Octavia and Fabia with the Vision D concept car at the 2011 Geneva motor show. Skoda is plotting a Focus rival to make up for the company's weird half sizes - its current offering, the Octavia, is in fact a half size up. But the Vision D is much more important than that.
Video: FiDU technology creating lightweight, inflatable metal structures
Mon, 30 Apr 2012This short video, featuring designer Oskar Zieta, details the process and design possibilities behind products developed with FiDU (Freie Innendruck Umformung – "free internal pressure forming") technology. Zieta, a Polish designer, explains how the lightweight yet robust metal appears as a soft object yet when you touch it you realize that it is actually a hard metal. "Working with FIDU technology is similar to carving clay," Zieta explains.