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Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.

Pininfarina design celebrated in London exhibition

The work of Italian design house Pininfarina will be celebrated in a dedicated exhibition as part of the International Architecture and Design Showcase, set to take place during the 2012 London Olympics. From 22 June to 15 July the ‘Pininfarina in London' exhibition will display the most prestigious products made in Italy including a Ferrari FF and a Maserati GranTurismo during the inauguration. Four sculptures in cedar wood – made by Riva 1920 – represent four Pininfarina design icons: the Cisitalia of 1947, the Dino of 1967, the Birdcage 75th of 2005 and the Cambiano, the concept car launched by Pininfarina in Geneva this year.

First new Saab rolls off the production line

A NEW SAAB car has rolled off the Swedish production line for the first time in two and a half years. National Electric Vehicle Sweden, the Hong Kong-based company that bought Saab out of bankruptcy in September last year, presented its new 9-3 Aero at the factory in Trollhattan. The company, also called NEVS, aims to make electric cars under the Saab brand, but said it will also provide petrol cars until "electric cars fully meet customer demands." The first 200 cars will be delivered in spring costing 279,000 kronor (£26,000) each.