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CES: Mercedes-Benz boss talks technology

Mercedes-Benz boss Dieter Zetsche characteristically seemed to enjoy his status as a car guy amid the computer nerds at the 2012 Consumer Electronics Show. “I just came from Detroit yesterday, where some people consider consumer electronics to be a mere accessory to the car, and now I am here at CES where some people think the car is a mere accessory to the consumer electronics,” he said in a keynote speech on Tuesday at the event. Zetsche introduced mbrace2, the second generation of the Mercedes-Benz mbrace (pronounced “embrace”) system.

Mercedes SLS Electric Drive takes to the track

Mercedes-Benz turned heads at the Paris motor show with the SLS AMG Coupe Electric Drive. The cool blue supercar costs $540,000, making it Mercedes-Benz’s most expensive car in the dealership. Mercedes also took the car to the Ascari race track in Spain.

Hyundai ix35 makes it to Harrods

The Hyundai ix35 makes it to a Harrods window display We’re not too sure whether we should take the news that the Hyundai ix35 will take pride of place in one of Harrods’ Brompton Road window displays is indicative of the progress Hyundai has made in the last couple of years, or it’s the new owners’ policy to show its visitors what the proletariat are driving these days. Whichever it is, there will be a top of the range Hyundai ix35 Premium in dazzling white strutting its stuff – well, sitting in the window anyway – in one of Harrods’ window displays for the whole of this week (w/b 7/6). This whole ‘Hyundai in Harrods’ is a bit of PR flim-flam to get some headlines and copy (see, it works) but it does show just how far Hyundai has come.