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'Stay Hungry, Stay Foolish': A tribute to Steve Jobs (1955-2011)

The recent passing of Steve Jobs, co-founder and CEO of Apple, has found us mourning the loss of a visionary who brought not only technology and functionality to the product design industry, but also transcended the boundary into automotive design. Jobs succeeded in making what was at the time a foreign invention – the personal computer, a device impeded by its lack of usability – attractive to the masses by making it simpler, intuitive and essentially more functional for those who didn't hold a PhD in physics. From his previous experience with the artistic qualities of calligraphy, Jobs took a sector that was so inward looking that it risked alienating the consumer – regardless of its capability – and wrapped it up in a warm, aesthetically appealing package that could be more easily understood.

New carmaker Eterniti to debut its first car at Frankfurt auto show

It's not every day that a new car company jumps into the fray, and it's even rarer that the first model it builds is a super SUV. Enter Eterniti Motors, a startup luxury brand based in London. The company says it satisfies a demand for personalized luxury from wealthy car buyers, “particularly in major cities and global wealth centers.” Apparently Rolls-Royce, Bugatti, Bentley and Spyker just aren't filling that void.

Fisker Automotive begins hiring blitz

Fisker Automotive will hire 120 workers in the coming months to staff the former General Motors factory in Wilmington, Del., that will build Fisker's next plug-in hybrid sedan, due in 2013. Code-named Project Nina, the future car will join the plug-in Karma sedan in Fisker's lineup as the company expands its portfolio of premium hybrid cars. The Karma is launching this year, and production of the future sedan--expected to be priced at about $39,000 after government incentives--would begin late next year.