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Vettel F1 helmet sold for £72,000

A HELMET belonging to four times World Formula 1 champion Sebastian Vettel has been sold for a world record £72,000 in a charity auction. The safety gear, signed by Vettel himself, was a Red Bull-sponsored helmet by Arai designed around Germany's national colours. It was worn during the Nurburgring Grand Prix race weekend in Germany this year - where Vettel celebrated his first home victory.

Video: Yasushi Nakamuta on Mazda 3's 'unique' design process

It may be leaden with PR-talk but this short presentation by Yasushi Nakamuta, Mazda's director of advanced design studio at the press unveiling of the new Mazda 3 in Melbourne is still worth a couple of minutes of your time. But while the 3 is undeniably attractive we can't help but feel that the 'unique' design process Nakamuta describes (which appears wholly conventional to us) has resulted in little more than a thoroughly normal product. Take a look for yourself at the video to your left.

Freeman Thomas: “it's easier to create your own rocket than create your own car”

The Industrial Designers Society of America's ‘Designing Innovation' panel discussion took place in San Francisco yesterday. The event was sponsored by Ford, with strategic design director, Freeman Thomas taking a place on the panel. Having parked a C-MAX Energi and new F-150 in the venue, Ford's influence weighed rather heavily, particularly in the early moments.