1x 2"52mm 20led Colorful Volt Voltage Racing Gauge Car Vehicle Trucks Universal on 2040-parts.com

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

CDN announces second edition of Car Design Glossary

Car Design New has now published the second edition of the Car Design Glossary. Designed to enable budding designers  - and those wishing to describe the products of the designer's imagination - to decipher the language used in automotive studios, the Glossary was devised by David Browne, Course Director of Automotive Design at Coventry University School of Art & Design. He created the compilation of terms as an academic piece of research and collaborated with CDN to help generate feedback on these terms from designers themselves.

Mercedes SL65 AMG (2012) first official pictures

If you're wondering why Mercedes is persisting with a twelve-cylinder SL in this downsizing era, understand this: the new 2012-spec SL65 AMG exists purely because many buyers at this end of the market demand more of everything. So a Mercedes SL65 AMG with a hulking bi-turbo 6.0-litre V12 has been launched for customers in China, the Middle East and other emerging markets, where millionaires are numerous and fuel prices less of an impediment to sizeable sales. Over here, we'll just ogle the price tag well into six figures and stick with the big-selling SL350 or SL500.