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BMW i8's design explained [w/video]

BMW has released a new YouTube video describing how the i8's design attempts to forge a new relationship between functionality and form. The video explains how the i8's design targets practicality – with aerodynamics and fuel efficiency in mind – while maintaining a sporty and dynamic look. A number of cues such as the long wheelbase, short overhangs and sweeping roofline are identified as features that make the i8 such a unique design.

Japan Car: Designs for a Crowded Globe

The Science Museum in London, UK is hosting the Japan Car: Designs for the Crowed Globe exhibition, sponsored by seven Japanese automobile manufacturers. An exploration of the car as a 'mobile cell', the exhibition has been conceived by graphic designer Kenya Hara and architect Shigeru Ban to show how Japanese design reflects the 'soil and spirit' of Japan, depicted by concept cars and models specific to the Japanese market. Speaking to Car Design News, Shigeru Ban explained how the automobile was chosen as the central element to the exhibition because it is a reflection of Japanese culture and tradition.

Audi A1: American buyers not ready says U.S. chief De Nysschen

Audi of America President Johan de Nysschen says the United States and its small-equals-cheap mentality isn't ready for premium subcompacts such as the Audi A1, which goes on sale in Europe later this year. In an interview with Automotive News on Monday, de Nysschen said Audi is "seriously looking" at bringing the A1 to the United States in the car's next generation six to eight years from now. Bringing it here earlier could damage Audi's efforts to build widespread recognition for the brand, he said.