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Subaru BRZ (2012) insurance groups announced

Subaru has announced the BRZ sports car will fall into insurance group 30, with higher-end SE Lux models in group 31. How does the Subaru BRZ's insurance compare to its rivals? Tricky question, since the BRZ, as a £25k, rear-drive 2+2 coupe, doesn't have much in the way of brand new, direct rivals (save for its Toyota GT86 sister of course).

Hyundai make it in to UK Top Ten best-selling car makers

Hyundai has become the first Korean car maker to make it in to the top ten best selling car makers in the UK, with sales of 74,000 in 2012. It’s taken a few years to shake off the ‘Cheap Car’ tag, but Hyundai are now offering a range of cars – certainly in the mainstream – that can be compared on ability, design and quality with the best of the competition. That quantum change in perception in the last few years about the desirability of a Hyundai has now translated in to Hyundai becoming one of the top ten best-selling car brands in the UK, a first for a Korean car maker and a real sign that Hyundai is now accepted as a real competitor – not a ‘Budget’ brand.

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.