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Citroen DS3 WRC (2010): Loeb's new company wheels

This is the new Citroën DS3 WRC, just unveiled at the 2010 Paris motor show. And it’s the car that everyone interested in world rallying has been waiting for – it’s Sébastien Loeb’s wheels for the 2011 World Rally Championship. Okay, we know it’s not as highly anticipated as the Mini Countryman WRC, but the reason we’re excited is that this could be the car to end Loeb’s reign – the Frenchman has won the last six WRC titles, will almost certainly take his seventh this year, but having an all-new car will hopefully reset the field and give Ford’s Fiesta RS WRC a chance.

Audi A1 E-tron, A8 Hybrid at Geneva motor show 2010: first official pictures

Audi’s A1 was only officially unveiled at the 2010 Geneva motor show, but such is the plethora of new Ingolstadt product on the way that an A1 E-tron electric concept shared the stage with the production supermini. Also on display was the new A8 Hybrid. Yes, after the R8-based concept and the R4-previewing show car, and Audi wants E-tron to become a zero emissions brand in its own right, just as the Quattro tag is inexorably linked to its four-wheel drive models.

Infiniti: M can be about mpg or zip

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.