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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Ford puts the 2012 Focus ST through its paces

Ford product gurus are hard at work flogging prototypes of the 2012 Focus ST on challenging roads around the world in preparation of the hot hatch's launch next year. The car debuted in concept guise at the Paris motor show and is the halo of the new Ford Focus lineup, packing 246 hp from a turbocharged four-cylinder EcoBoost engine paired with a six-speed manual. Ford released shots of the Focus ST in light camouflage today as it tries to build momentum for the sporty addition to its small-car lineup.

SEAT Leon FR+ added to Leon line-up

SEAT Leon FR+ If you have a successful formula, it’s not a bad idea to make the most of it, although it can sometimes be hard to know what to do when it’s your range-topper that’s the big success. But SEAT has a solution. Hence the SEAT Leon FR+ is launched.