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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Buick Excelle and Invicta at Beijing

By Guy Bird Motor Shows 21 April 2008 16:02 Why would such a quintessentially American brand like Buick unveil its cars in China first? Simple economics: China overtook the USA as Buick’s number one market over a year ago, allegedly on the back of the reputation of the old emperor of China having a preference for the brand. Buick (and parent brand GM) couldn’t be happier as the Buick Excelle has become a top ten seller over here. Buick’s double launchGiven this Chinese love it makes perfect sense for GM to launch not one but two cars at the 2008 Beijing motor show.

Dongfeng Aeolus A60

Dongfeng Aeolus A60 is set to go on sale in the Chinese market this month for the first time. The car, which uses the platform of the Dongfeng Nissan Bluebird Sylphy, features large headlamps that flank the chrome-topped front grille, creating a DRG reminiscent of its predecessor, the Aeolus A30 as well as some European and American sedans. A rising beltline runs from front to rear, lengthening the appearance of the car and addin a more dynamic character to waht is a very conventinal three-box sedan.