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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

GM bringing 4G wireless into vehicles

General Motors, laying down a high-stakes bet on the future of vehicle connectivity, plans to make each of its cars an Internet hotspot with a high-speed broadband connection. By mid-2014, GM will team with AT&T Inc. to equip most 2015 models in the United States and Canada with 4G LTE broadband, the fastest type of wireless Internet connection now available.

Chevrolet to build 100 millionth Small Block engine

The 100 millionth copy of the Chevrolet Small Block engine will roll off the production line before the end of the year--a major milestone for the brand. The Chevy Small Block V8 was first introduced in 1955, laying the foundation for decades of vehicle performance and sustaining a competitive name for Chevy in the market. "The introduction of the Small Block changed everything," General Motors vice president Jim Campbell said.