2 Brand New Volkswagen Gunmetal License Plate Frame + Screw Caps on 2040-parts.com

Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

Saab pulls out of Frankfurt motor show

It's become a cliché in the automotive press to proceed Saab with the word 'troubled' recently. Yet the company's latest announcement does little to dispel the notion that all is not well in Trollhatten, as it has announced that it will not be featuring at September's Frankfurt auto show. The Swedish car manufacturer has had trouble paying suppliers in recent months, and it is thought that Saab will instead use the money allotted to Frankfurt in order to pay them.

Freeman Thomas: “it's easier to create your own rocket than create your own car”

The Industrial Designers Society of America's ‘Designing Innovation' panel discussion took place in San Francisco yesterday. The event was sponsored by Ford, with strategic design director, Freeman Thomas taking a place on the panel. Having parked a C-MAX Energi and new F-150 in the venue, Ford's influence weighed rather heavily, particularly in the early moments.