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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.

Hyundai HCD-14 Genesis is the ‘Most Significant Concept Vehicle of 2013′

The Hyundai HCD-14 (pictured) is the most significant concept car of 2013 Hyundai does do good concept cars, and they do have a bit of a track record of taking more of what a concept promises through to production than many other car makers. Like the i-Flow that turned in to the Hyundai i40. So the news that a Hyundai concept has grabbed the gong for the most significant concept car of 2013 does auger well for a future where the Hyundai HCD-14 Genesis actually turns in to the next Genesis, with much of what the concept offers still recognisable.