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TrueCar announces women's racing initiative

TrueCar, publishers of new-car-transaction data, revealed plans for a multiyear push into motorsports sponsorship but with a twist. TrueCar will throw its money behind female racers in premier series and up-and-coming ones in numerous development series. "TrueCar is built upon the foundation of empowering individuals with the tools and resources they need to become expert car buyers," TrueCar founder and CEO Scott Painter said.

Nissan Ellure concept (2010) unveiled

The Nissan Ellure has today made its world debut at the 2010 LA auto show. Nissan's senior vice president and chief creative officer, Shiro Nakamura states that 'it's not intended as a preview of any upcoming production model' and that 'the Ellure confirms Nissan’s intention to be a strong player in the sedan segment for many years to come' An interesting u-turn, as Nissan has steadfastly pioneered niche markets over the last decade, whilst turning their back on the traditional sectors. Well, the drivetrain's worth a mention: the Ellure boasts a supercharged 2.5-litre four-cylinder with Intelligent Dual Clutch Control (one motor/two clutch design with lithium-ion battery) and 25 kW electric motor.

Infiniti opens London design studio

Shiro Nakamura, Alfonso Albaisa and Simon Cox have officially opened Infiniti Design London, as Nissan's premium brand becomes fully separated. "We have a clear vision to make Infiniti a key premium brand," said Nakamura, senior VP of design to the assembled press. "Design is a clear defining force." The new studio is adjacent to Nissan Design Europe's base in the Paddington area of London, on the second floor of the protected Battleship Building that also houses Virgin's HQ.