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IFR Aspid strikes Spanish gold

By Tom Richards Motor Industry 08 August 2008 13:32 More than 100 potential IFR Aspid customers have signed up for a two-day test drive following the new two-seater sports car's unveiling at the London motor show last month. Now the Spanish manufacturer is seeking to create an international dealer network.The Aspid has been in secret development for five years, with IFR working hard on making it relevant to the needs to the 21st century. Although there are no definite CO2 figures, a kerbweight of 700kg means the Aspid should be capable 56.4mpg, they say. The chassis and suspension are aluminium, while the bodywork is carbonfibre and the brakes are made from stainless steel. Definitely.

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Honda takes to the skies: HondaJet completes first flight

By Tim Pollard Motoring Issues 30 June 2014 16:57 Honda's quest to apply its engineering nous to different modes of transport took another step forward today when the HondaJet completed its first test flight. Honda Aircraft Company is a wholly owned subsidiary of the US Honda division and is based in North Carolina. The executives in charge vow they're following the guiding principles of Soichiro Honda, who founded the car maker, with a laser-like focus on new solutions to age-old problems.