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Who's Where: Bryan Nesbitt becomes General Manager of Cadillac
Fri, 31 Jul 2009Bryan Nesbitt, who until last week was General Motors' North American Vice President of Design, started his new role as general manager of the Cadillac brand on Monday, July 27. His appointment, which surprised many, is part of an effort to integrate design, marketing and advertising, which have always been intrinsically linked. While this move marks a significant step change in the positioning of the new General Motors, which, under the direction of product czar Bob Lutz, has seen fit to promote a young designer into such a high level managerial position, it is a triumph not only for Nesbitt, 40, but for all designers: it is the first time that a designer has been promoted to one of the top executive roles at an automotive company.
2011 Volkswagen Jetta Revealed!
Mon, 14 Jun 2010A larger, more upscale version of the Volkswagen Jetta was revealed on Monday for the 2011 model year. It will start nicely loaded at about $16,000 when it arrives in October. The powertrain lineup will consist of four engines, including a 2.0-liter turbodiesel making 236 lb-ft of torque.
GM to launch Chevrolet van in global markets
Wed, 30 Jun 2010Chevrolet plans to launch a family van soon in several global regions, GM Vice Chairman Tom Stephens said Tuesday in showing analysts GM's future product plans. General Motors will base the van on its global compact-car architecture, said Stephens, who heads product development. He showed a picture of the van to analysts at a company presentation Tuesday, but his slides were not made available to members of the media.