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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Mini takes to the field for London 2012

Although there’s no motorsport in the London 2012 Olympic and Paralympic Games, Mini will be making an appearance during the track and field events in the Olympic stadium. A fleet of three remote-controlled, quarter-scale Mini Cooper JCWs are charged with retrieving javelins, discus, shot and hammer, and will cover around 6000 metres per day while on duty. Each ‘mini Mini’ has a potential payload of 8kg, and will be operated by specially-trained ‘Games Makers’.

Selling in the Motor City: RM Auctions hawks muscle cars, classic sheetmetal--and even a boat at Detroit event

The steering wheel in a 1960 Cadillac Eldorado Biarritz convertible is surprisingly thin. It's oversized and humongously circular--but still startlingly narrow considering it directs a very barge-like Caddy. Oh, and the seats are fairly comfortable.