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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

New ‘E10’ fuel could cost drivers £billions

A Government proposal to implement a new type of petrol fuel called ‘E10’ has been met with outrage, with consumer car publication What Car? branding the plans as “irresponsible.” E10 petrol could potentially cost UK drivers billions of pounds each year, as the new fuel is less efficient and more polluting than the current blend of petrol used in the UK. On Bing: see pictures of how petrol is made Scientists produce “petrol from air” Petrol sold in Britain already conforms to E5 rules, containing up to 5% bio-ethanol by volume.

Caterham Cars launches engineering business

Caterham Cars has created a separate engineering business, Caterham Technology and Innovation Ltd (CTI). It is one of the first moves since Team Lotus Enterprises took control of the company in April. Caterham Technology and Innovation will develop a new line of lightweight sports cars inspired by the Caterham Seven and draw on materials and knowledge gained from Team Lotus Formula One and the Caterham Air Asia Team in the GP2 Series.