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Chicago, Illinois, United States
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Nissan sketches future compact car plans
Fri, 02 Oct 2009Nissan has unveiled a sketch of a compact car that it plans to sell around the world. The carmaker released few specifics, but the vehicle will be sold in more than 150 countries and is set to launch first in Thailand in March 2010. The car will qualify as Thailand's first “eco-car,” which is a government policy to help promote energy-efficient vehicles.
MyFord Touch added to 2014 Ford Fiesta
Mon, 26 Nov 2012The newest version of MyFord Touch will be available in the 2014 Ford Fiesta when it debuts next year. It will feature a 6.5-inch screen in the small car's center console. The company's SYNC technology will also hit its five-year anniversary next year.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.