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Car Color Trends Shift with the Economy (Video)

According to the 2008 DuPont Automotive Color Popularity Report, white is the top vehicle color choice in North America for the second straight year in a row, with black and silver close behind. And experts say the slumping economy may be playing a role in these choices. During an economic downturn, people tend to be more conservative when purchasing a new car and often avoid getting something too trendy.

Ford Fiesta Zetec S Red and Black Edition revealed – price from £15,995

The Fiesta Black and Red Editions arrive with a 138bhp 1.0 litre EcoBoost Everyone loves a sporty Fiesta – still a cracking little car in any guise – but it looks like Ford has spotted a gap in the market between the Zetec S with the 1.0 litre EcoBoost and the Fiesta ST. So we get the Ford Fiesta Zetec S Red and Black Editions to fill the gap we didn’t actually know was there. Ford has managed to squeeze even more power from their little 1.0 litre, 3-cylinder EcoBoost engine to give the Fiesta Red and Black Editions 138bhp, enough to crack 62mph in just 9.0 seconds.

Kia Rio

The new Kia Rio made its debut earlier this month, at the 81st Geneva show. Falling in line with the new Kia identity, the Rio now sports the family DRG as well as certain design cues from other models in the range. The Rio is a significant leap forward over the outgoing car in all areas, adopting a more Germanic feel.