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Ferrari plans to sell fewer cars in 2013

Ferrari boss Luca di Montezemolo has announced an unusual plan for the Prancing Horse: to sell fewer cars in 2013 than the 7000 it delivered in 2012. Speaking in Maranello, di Montezemolo stated that 'this is a far-sighted decision to strengthen our brand equity, from what I learned from Enzo Ferrari… We must resist people who say the competition will benefit from us making fewer cars… When others penetrate our markets, we are happy to meet this challenge.' Is Ferrari mad to chase fewer sales? It is not the first time that Ferrari has decided to limit supply: 'In 2003 we did the same,' explains Montezemolo.

Bentley Arnage replacement to take on Rolls Royce

Bentley's replacement for the Arnage in 2010 will go upmarket to compete with the Rolls Royce Phantom Bentley has revealed that after Arnage production finally ends in September it will be a full year before the replacement for the Arnage surfaces. Now the sceptics amongst us may put this down to the fact that Bentley are struggling to sell the cars they already make in the current climate, never mind producing an even more luxurious and expensive model. But Bentley say it’s so they can put a clear line under the current Arnage before its replacement arrives late in 2010.

New Lotus Elan revealed

The new Lotus Elan I know, you’re starting to get bored and wondering how on earth Lotus can suddenly churn out a range of models that are seemingly poles apart from where they are, and expect it to be credible. But they’be done it. And they’re serious.