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Jaguar XJ Diesel – The Swansong plaudit
Wed, 17 Jun 2009The Jaguar XJ 2.7 Diesel has won the 'Greenest Luxury Car' Award And although one of the strengths of Jaguar has been its heritage it has, to a degree, also become its Achilles Heel. The first Jaguar XJs were a triumph when they were launched in 1968, and put Jaguar leaps and bounds ahead of the German competition, in the same way Jaguar had taken the world by storm with the E-Type a few years before. But things started to fall apart for Jaguar in the ’70s with the fiasco that was British Leyland, and by trying to emulate Porsche by making each iteration of the XJ an evolution of the original all they managed to do was cement in the public mindset the failings of the XJ.
Marketing plan for the Scion iQ features parking, driving 'n' donuts
Wed, 20 Jul 2011Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.
Citroen DS5 production-ready a Frankfurt
Wed, 31 Aug 2011Citroen DS5 - Production ready at Frankfurt The Citroen DS5 debuted at Shanghai earlier this year – after a suitable tease, of course – but is arriving at Frankfurt as a production-ready car. Not that we can work out what Citroen has changed on the DS5 to make it production-ready. It still looks concept-y good to our eyes, and has a more than fighting chance of making inroads against more conservatively styled competition.